Who are these people kidding? Just another example of the old guard in denial about the impact of the new media, the internet (I was selling tons of wine via the internet in 2000, before all this social media was even a drop in the bucket!) has on wine sales. It is absolutely amazing how many people are still in denial about how will be sold in the future. Plus the guy is completely dismissive about all the interesting side shows at Vinexpo of natural, biodynamic and organic wineries. There's a ways to go before people have a clue. Look at all the wine Gary V moves. Garagiste. PC blow out special weekend pricing sales. When I was at CSW, we blew threw wine with e-mail blasts and e-mails back and forth with customers. Wine-Searcher? C'mon people!
Tuesday, June 30, 2009
The Internet has zero to little impact on wine sales say Vinexpo luminary
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Exhibit A... my credit card statements going back 10 years...
Are we talking all wine or "fine" wine? If the former OK sure, but not true if we're talking the latter in the US marketplace. Internet sales may be growing more slowly in Europe, I don't know, but I can't see how they won't continue to grow.
Wait. This is guys is French. Many of the French are completely clueless about the 21st Century of wine sales and the internet. Let me repeat: Completely clueless.
This is a non-story.
Wine Searcher has completely leveled the playing field in the retail, auction and grey markets.
It used to be that you had to work in the business to know whether you were getting fair pricing. Now its obvious.
Wine Searcher was a huge game changer in my opinion.
Internet figures into most US-based wine sales, for sure. But not necessarily by people browsing a web site, seeing something they like, and then ordering. The process is much more involved, with internet used at different stages from education and research to email to ordering. A serious buyer (i.e. a "whale") will interact in person, by phone, or by email before proceeding to order online.
The internet essentially pays for my rent, my wine budget, my vacations, jewelry for my lovely girlfriend...thank you, internet!
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