Thoughts on wine and whatever strikes me at the moment. But it's mostly about wine.
Thursday, July 26, 2007
Maybe I was a bit too harsh . . .
Ya know looking over my last post on 2006 Bordeaux I was probably too harsh on my friends over at Morell and company and I apologize if I rattled some cages. It was wrong of me to single them out but the ad was big and caught my attention. They are required to sell Bordeaux futures as that is their business and this is no way their fault. It is the fault of the greedy Bordelaise first and foremost. Sorry about that Morrel. You guys are a great store that is promoting very fine wine. My blog is my own thing and has absolutely no connection with my place of employment at Chambers Street Wines. It does not represent the thoughts or feelings of my employers at all. It is all me . . .all the time. And anybody who knows me knows that sometimes I need to be muzzled.
Maybe a bit too harsh on Le Figaro, as well. You've really never heard of the paper (which is the parent of the magazine)?
ReplyDeleteThe URL for the original article, by the way, is:
http://www.lefigaro.fr/vins/20070614.
WWW000000570_primeurs_un_
investissement_.html
You'll need to reassemble that in your brower, of course, and (not incidentally) to be literate in French.
"...reassemble that in your browser, of course..."
ReplyDeleteMy literacy in English called into question... apologies.
Thanks for the link! I had never heard of it especially when it comes to wine criticism. Usually an ad will quote Parker, WS, Wine Advocate, principals of the store etc. This was very unusual because it uses an magazine not at all on most people's radar..especially wine buyers radar.
ReplyDeleteLyle,
ReplyDeleteI understand your point, but if you read the article, I think it becomes clear that it's more about investing in wine for profit than for (drinking) pleasure.
As decanter.com notes, "The article was written by figaro.fr writer Guirec Gombert, advised by Figaro finance expert Frederic Durand-Bazin [emphasis added]" (www.decanter.com/news/129948.html).
It appears the article's argument is that: (1) few people realized how valuable the 1982 vintage would be, and missed out on a potentially lucrative investment by not buying larger stocks early on; (2) people are viewing the 2006 vintage similarly, and run the risk of missing a similar chance to make a profitable investment, because:
(3) in the current socioeconomic climate, and because of its worldwide reputation, Bordeaux is almost guaranteed to go up in price over time, not down; and (4) the Americans (with Parker singled out) and Brits will be calling the 2006 vintage "sublime" in 10 years, making a large investment ("12, 24 or 36 bottles") financially advisable.
I see very little in the article that speaks to the wines as beverage... but because Le Figaro is essentially a conservative, middle-to-upper-class paper, it's not as surprising (to me, at least) that it would be making an argument for wine-as-investment.
Snark,
ReplyDeleteThanks for clearing it up. I never saw anybody ever advertise wine as a way to invest money. Especially a store. Usually you will advertise wines based on how they taste.
Lyle -- no one drinks wine any more. It's only for investing. Even Dressner knows that.
ReplyDelete