Hyping a vintage that has no hype - 2006 Bordeaux

Let me start by saying I have nothing against ------ as a wine entity in New York. But a certain retailers ad in the paper today was over the top when it comes to 2006 Bordeaux. It obviously was targeted at people who have no clue about Bordeaux and its recent history. There were so many things wrong with it. I am not a point guy as most of you know but since when does a 92-94 RP wine translate to $550 a bottle on FUTURES! Enter 2006 Haut-Brion. What the hell is La Violette from Pomerol? I guess it is an important wine as it is $215.00 a bottle on futures. Hell it is between Le Pin and Trotanoy. Here is a great quote . . . ."If you didn't get in early for 2005 vintage, the best time to buy 2006 is now." Okay . .relax for a minute there Crazy Eddie. First of all 2005 is universally a sicko vintage from everybody who has tasted it. I have talked to many people I respect and they are bowled over by the wines. Um....2006....anybody care or heard anything that compares it to 2005? Seems like a typical Bordeaux vintage with some great wines but mostly solid wines without consequence. Just good solid Bordeaux. Serviceable, maybe excellent at times. But no where close to 2005. Someone was quoted and says you have to buy now because you missed out buying early in 2005, despite the facts this is a so-so vintage. For me that comes across as disingenuous. But this whole ad drips with disingenuity.

Okay...here's another one. Figaro magazine . . .ever heard of that one? Neither have I. But they say 2006 is the second coming of 1982. But they do not even quote Figaro magazine. They quote some guy named OIiver Styles who quotes Figaro magazine. I am sure there was some lone movie reviewer out there who thought Gigli was the second coming of 8 1/2 too.

Then they say that in 2006 there are six wines that are less expensive than their opening prices in 2005. Gee that was hard considering 2005 was the biggest gouge in Bordelaise history.

Here are some prices with Parker scores because there actually used to be a direct correlation. Not anymore. . . .I was just aghast that these are the prices on FUTURES of these wines . . .

Ducru - $124.95 (94-96)
Troplong-Mondot - $115.00 (91-94)
Pape Clement - $139.95 (92-94+)
Cheval Blanc - $699.00 (92-95)
Angelus - $204.95 (92-95)
Pavie-Decesse - $189.95 (94-96)
La Violette - $215.00 (92-94)
Cos d'Estournel - $124.95 (92-94+)


That's it...Bordeaux is so depressing . . .