Monday, August 20, 2007

Mosel-Saar-Ruwer . . .oops! I mean Mosel

So it will be official with the 2007 vintage labels. I am not sure how I feel about this. I am all for increasing German wine sales across the world but I am against the dumbing down of anything. If you love something a little effort can be put into it. I don't hear chemists complaining about how complicated the periodic table is and how it should be made easier. Also having just visited the region the Ruwer is so different than the Mosel it is not even funny. You leave the Mosel and enter the Ruwer and it is at least 10 degrees warmer, much more foresty and way hillier. Mosel from now on!
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4 comments:

  1. AnonymousAugust 20, 2007 at 12:51 PM

    I'm waiting for Verdicchio dei Castelli di Jesi to be shortened.

    At least Colli Orientali del Friuli is often abbreviated as COF.

    Perhaps you can lead a movement to change to Napa to Napa-Yountville-Saint Helena, and Sonoma to Sonoma-Santa Rosa-Healdsburg?

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  2. UnknownAugust 20, 2007 at 2:56 PM

    As your resident chemist, the reason the periodic table took off was that it greatly simplified the unorganized box o' facts that preceded it. Not sure how this applies to MSR, just fwiw macho pedantry.

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  3. Lyle FassAugust 20, 2007 at 3:07 PM

    Pedantry rocks!!

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  4. AnonymousAugust 21, 2007 at 9:23 AM

    I don't understand. The Germans sent out a bunch of marketing gurus to interview the rest of the World and found out that the name of the Region on the wine was why we aren't buying all that much? Seriously? No. I don't think anyone asked anyone anything. They just were brainstorming one day and someone said... "hey, we can save a bunch on printing ink if we shorten our region and I bet the Americans will buy us more."

    Silly. Just silly.

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