The gist of this story is that Alain-Dominique Perrin, who is the former head of the second biggest luxury goods brand in the world with brands like Van Cleef & Arpels, Cartier and Piaget told Revue de Vin de France that if the Bordelaise price their first growths at the price of around $700 a bottle in American dollars it is immoral. he's right if you ask me but the Bordelaise have been immoral for a while with their pricing. Here is the money quote."In total, he said, consumers were paying about 80 times cost price for top Bordeaux primeurs, when the most expected in the luxury industry was 17 times cost of production."
and this one here . . .
"When asked about production costs the five first growth chateaux mainly declined to comment."
Immorality in Bordeaux.
What surprises me isn't so much that the prices of Bordeaux are rising - but that people continue to pay those prices!
ReplyDeleteI think people need to start asking themselves whether the innate quality of the wine remotely merits that price, or whether they're buying on expectation that the price will continue to rise.
ReplyDeleteI think if they truly thought about the answer, the brakes would come on...
It's funny how this happens with hot brands, wine or otherwise. Bordeaux is pretty fashionable right now, so that moreso than the high quality of the wine is driving those prices skyward.
ReplyDeleteWouldn't it be funny if merlot came back into fashion in the future and we could look back on this time and wonder how we ever got merlot so cheap?
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